Parental support free essay sample

Parental Support in the Education of Children with Visual Impairment. Background to the study It is an undesirable fact that for every individual to be successful in life he or she needs education. Education is a right for all children being able or disable, Education is about people being able to learn what they need or want throughout their life based on their potentials. These include learning to know, to do, to live together, and to be self-dependent. Parents are the number one tool that will make access to education achievable by all means. All parents have the responsibility to provide basic, psychological, social, as well emotional needs to their wards in education. The support of parent in childrens education is seen as a vital tool in providing services for their children. We will write a custom essay sample on Parental support or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Parent who have children with visual impairment, are faced by challenges in educating them and have additional care giving responsibilities and spend substantial time and effort arranging everyday care for their children. In addition, disability is a life-long condition where the needs of children might extend beyond childhood into adulthood, which will lead majority of hildren with visual impairment to continuously live with their families longer than their peers without disabilities (Freedman Boyer, 2000). In Ghana and throughout the world successful education of children with special needs particularly children with visual impairment depends solely on their parental support in their education, in Ghana, the 1992 Constitution lays emphasis on the Free Compulsory Universal Basic Education( FCUBE) for all children including those with disabilities. Parent need to devote a good deal of time in taking care of their children with visual impairment n educational matters. According to the Salamanca Statement and Framework of Action (1994), every child must have access to education. There is no doubt that education is the key to success and development. It is the responsibility of parent to support in the education of children with visual impairment. Statement of the problem. Education plays a very crucial role in the development of a child whether able or disable. However: It seems some parents do not value the education of their children with visual impairment. It also appear that parent have wrong perceptions about ducating children with visual impairment. It appears some parents have fall to support in the education of children with visual impairment. It seems some parents find it difficult to provide for the educational materials and necessary resources for their children with visual impairment. Objectives of the study. The objectives of this study will be to: To examine what challenges parents undergo in educating their children with visual with visual impairment. To explore what influence parental support in educating their children with visual impairment. To find out Strategies to increase parental participation in the education of their children with visual impairment. Research Question The following questions will guide this study: 1 . What challenges do parent face in supporting their children with visual impairment? 2. To what extent are parent prepared towards the education of children with visual impairment? 3. What influence parental support for children with visual impairment in education? 4. What strategies can be adapted to increase parental participation in the education of children with visual impairment? Literature review. The literature to be reviewed for this study will cover the following strands. Challenges faced by parent in the educating children with visual impairment. Parent preparedness towards education of their children with visual impairment. Influence of parental support in educating children with visual impairment. Strategies for increasing parental participation in the education of their children with visual impairment. Significance of the study The results of the study will help identify factors influencing parental support in the ducation of children with visual impairment . This will enable the government to make provisions for children with visual impairment . lt will also enable the government to provide the necessary resources for the education of children with visual impairment . ln addition, it will identify the challenges parent undergo in educating children with visual impairment and how they are able to cope with these challenges. This enable counseling to be provided to enable parent to know the essence of educating children with visual impairment..

The Self Employed Sector In Sri Lanka Tourism Essays

The Self Employed Sector In Sri Lanka Tourism Essays The Self Employed Sector In Sri Lanka Tourism Essay The Self Employed Sector In Sri Lanka Tourism Essay Sri Lanka is an island in the Indian Ocean in South Asia, 65 610 square kg metres in country, divided into nine administrative states. It has a 90 % literate population of about 20 million. Colombo is the capital metropolis of Sri Lanka. The metropolis of Colombo attracts around 1.5 million populations during the daylight in working yearss. It is estimated that approximately 50 % of the transposing population arrives in the metropolis for employment or to prosecute in commercial activities and or to go to educational establishments. The remainder comes to the metropolis for assorted other intents. Colombo is the biggest metropolis in the state and, hence, it attracts people because of its commercial and political significance and it offers better installations in wellness, instruction etc. than any other metropolis in the state. The City of Colombo due to inadequate Infrastructure is beset by jobs of implosion therapy, drainage, clogging of canals, slums and hovels, traffic congestion, street sellers, name board, crouching on unauthorised land, accumulated refuse aggregation and deficiency of public unfastened infinite has compound jobs in the City. In Sri Lanka, there are about 8.5 million labor forces in 2009. About 4.5 million people are engaged in private sector while merely 1.2 million engage in public service. Over 1.7 million migratory workers are engaged in abroad occupations. Self employed labour force in Sri Lanka is estimated to be more than 2.6 million. RESEARCH PROBLEMS AND OBJECTIVE 2.1 Research Problems In concern about ego employed sector in Sri Lanka, street sellers are taking in higher part in the field. Lack of paid employment coupled with poorness in rural countries has pushed people out of their small towns in hunt of a better business in the metropoliss. These peoples do non hold the accomplishments or the instruction to enable them to happen better paid, unafraid employment in the formal sector and they have to remain for work in the informal sector. The rise in the figure of street sellers is mostly due to the deficiency of employment in other sectors. Street sellers are an of import portion of the informal sector non merely because of their Numberss but because of the critical functions they play in this sector. The goods sold by street sellers are cheaper than those offered by the large stores.The goods sold by street sellers are normally consumed by those in the informal sector, as they are inexpensive. Furthermore, a important sum of goods manufactured by little industrial units in the informal sector is marketed through these street sellers. There are about 20,000 peddlers in Colombo entirely, drawn from the poorest sectors of the state s population. This figure could be an underestimate as there is no proper study on the existent figure of street sellers in the metropolis. The addition of unaccredited street sellers is chiefly because the Colombo Municipal Council has stopped publishing licences after 1996 because of security grounds in the state. Most of the sellers are illiterate and have no accomplishments to take up any vacancies in public and private sectors. However, they have to feed their households. Some of them have been engaged in their little concerns for decennaries. Sellers have no option but to utilize public infinites as their workplace. In the other manus history of paving peddlers is linked to political relations. In most metropoliss new sellers come on to the pavings during the clip of elections. This type of actions is allowed by politicians as a manner of demoing gratitude by supplying employment to assorted people who have supported them in their election runs. Though it is illegal local governments are frequently prevented from taking them because of power of the politicians. As a consequence the attempts of consecutive authoritiess to unclutter the metropolis pavings were frequently unsuccessful. 2.2 Research Objective The chief intent of this research is to suggest to the local governments or authorities to evict these street sellers for reconstructing the Colombo metropolis as a modern and beautiful metropolis in line with the bustling capitals of Asia. 3. RESEARCH FIELD Street sellers can be found all over the state. But in this research has concerned about lone capital metropolis in Sri Lanka. In the other metropoliss besides has been faced a job with these sellers. Harmonizing to the Time bound has concerned about informations in capital metropolis. 4. RESEARCH METHODOLOGY In this research I use merely secondary informations. They are, Statistical information from Statistical section in Sri Lanka. Web sites. Information about other states Finance commission studies Colombo Municipal Council Annual studies Colombo Municipal Council News paper articles Email information s 5. RESEARCH LMITATION The restrictions of this research can be identified as follows, 5.1 Secondary informations In sing about topographic point and clip bound I have nt opportunity to utilize primary informations. 5.2 One solution There will be holding other solutions besides to work out this job. But I had merely concerned about one solution for this survey. 6. REGULATIONS REGARDING VENDORS IN SRI LANKA Sing street sellers in Sri Lanka have no legal position to carry on their concerns and they are invariably harassed by the governments. Street peddling in most urban countries is non wholly illegal and sellers can provide their trade on the pavings by paying a day-to-day revenue enhancement to the municipal council. The authorities should take necessary action to take up the issue of a national policy for street sellers 7. HOW IS STREET VENDORS BECOME A PROBLEM TO THE CITY Life Pavement is a public route and non a modesty for bargainers. Thus it should be the sole country of the walkers and no individual has the right to settle in this country on lasting footing. Digesting illegal business of pavings is equal to covering a blow to single freedom of all the walkers to bask a hassle free walk through the streets. Addition to that illegal business of public belongings would be a decease blow to holding a disciplined society. This is the underlying rule behind the thought of the authorities to pulverize unauthorised constructions in all chief metropoliss. There are some jobs in connexion with these street sellers in capital metropolis of Sri Lanka. There are about 20,000 street sellers in Colombo and most of them live in slums around Colombo. Harmonizing to authorities statistics, about 54 per centum of Colombo s occupants are slum inhabitants. The slum inhabitants are increased in every twelvemonth around the Colombo and one grounds for that this street sellers. One of other job is most of these sellers are making illegal concern in these topographic points. There are besides happen felons at dark. Most of the paving concerns are cover for drug pedlars and it is besides no secret that these make-shift constructions are inhabited by procurers and cocottes. Street sellers are besides blamed for the crud. The sellers dispose of their refuse on the paving or on the streets after their street concerns. Sometimes the nutrient is sold wrapped by utilizing paper, and clients throw that paper on the street. Harmonizing to this issue, street refuse s job has a strong relation with street sellers. Municipalities and walkers are concerned about this refuse because of these sellers. Other job is these sellers doing for traffic jobs. Most of roads in Colombo are non so wide. These sellers attract peoples to them and make non concern about route traffic or safety. Some sellers are making concern in roads go againsting route regulations and besides turn into the roads narrow. Today street seller s country has become an eyesore non merely to the tourer but besides to the civilians in the state. Sometimes because of these sellers has non attraction for tourer to the state. 8. Previous SOLUTIONS FOR THESE STREET VENDORS As a consequence the attempts of consecutive authoritiess to unclutter the metropolis pavings were frequently unsuccessful. In the past efforts to free the pavings of peddlers have ended in failure. The payment peddlers were back in no clip with the approvals of politicians. It has been a clear instance of popular political relations excluding the authorities to make the right thing. Consecutive authoritiess tried on a figure of occasions since 1977 to take Colombo s street sellers but backed off in the face of resistance. To the sellers have no alternate chance to keep their lives without street peddling due to the deficiency of formal occupation chances for them. On the other manus, to urban governments and municipal councils besides do non hold proper guideline for their big figure of street sellers. In presents without proper regulation and ordinances can non command these big figure of sellers. 9. INTERNATIONAL CASE In the undermentioned subdivisions, sum up the information on the different two states. 9.1 BANGLADESH Most of South Asiatic developing metropoliss have a big figure of street sellers as an informal trade in the chief urban dealing points every bit good as Dhaka City. Not merely the low-income group but besides the middle-income group of urban inhabitant depends on street seller for shopping in their life. In the Dhaka City Corporation ( DCC ) country 60 % houses are of low-income, 37 % in-between income and the remainder 3 % constitutes high-income houses are in the Dhaka City, Bangladesh. More than 60 % of urban inhabitants depend on urban street sellers. However, Street peddling is non a suited occupation for females in Dhaka City because it is hard to protect them from local leader and local authorization s torment. However, the local authorization has no proper rehabilitation policy for their street sellers. Sometime the authorization evicts them from their country and sellers become idle due to this eviction. However, when the local governments evict the street sellers from urban country it affect to the big figure of urban inhabitants. Particularly, whose lives are being maintained by street sellers or entree stores from the street sellers in their urban live. A big figure of urban inhabitants considerations, street sellers are portion of their lives. The authorization has indicated that street seller is an illegal trade in urban country of Dhaka City. After eviction, the local authorities established the vacation market for street peddling in some persons urban countries. But harmonizing to the seller s sentiment, holiday market does nt hold adequate infinite for the big figure sellers. 9.2 Singapore Degree centigrades: UserscompaqDocumentsNew folderw.jpgC: UserscompaqDocumentsNew folderww.jpg This is a one state in the universe where all street sellers are licensed. It is the responsibility of the Hawkers Department in Singapore to look into that there are no unaccredited peddlers and issue licences to those desiring to peddle goods on the pavings. In 1971, a national programme aimed at constructing nutrient Centres and markets to resettle accredited street nutrient peddlers was taken up. The programme provided basic stall installations and services such as piped drinkable H2O, electricity and refuse aggregation and disposal. By 1996, all street peddlers had been wholly resettled into nutrient Centres and markets. At present there are about 50,000 street sellers in this city state. The peddlers section plays an active function in guaranting that the peddlers keep their environment clean and do non put restraints on walkers. Its functionaries inspect all stables and see that they abide by the Environmental Public Health Act of 1968. It besides organizes regular preparation classs on nutrient and personal hygiene, and nutrition. The composing of the metropolis s street peddling population is altering. There is an outgrowth of younger, better educated street sellers. The alteration is more noticeable in nutrient Hawking. The assortment of nutrient offered is wider than the traditional menu earlier. The younger, educated nutrient sellers are willing to experiment with new international dishes and this has increased their popularity. The authorities decided to upgrade the nutrient stables in the dumbly populated residential countries. By 2006, 65 such Centres were upgraded. Though the rents charged by the authorities have increased, the street sellers still acquire a batch of patronage because the points they sell are cheaper than those sold in stores. One important fact about street sellers in Singapore is that over the past 30 old ages they have helped maintain the cost of populating down since workers, pupils and the poorer subdivisions depend on them for their day-to-day necessities, including their repasts. This is true of other topographic points as good but unluckily the contrivers seldom consider these parts to the local economic system. 10. Policy IMPLICATIONS Eviction of street sellers. Street sellers in all over the state should be evicted by representing the jurisprudence and ordinances. All street sellers should evict to avoid incommodiousness to walkers and maintain the country clean. Illegal business of private or public belongings should non be tolerated at any cost. If we do so it would be a decease blow to holding a disciplined society. Digesting illegal business of pavings is equivalent to covering a blow to single freedom of all the walkers to bask a hassle free walk through the streets. Therefore the determination to unclutter the pavings in all metropoliss is a commendable attempt that should be encouraged by all. Clear all the pavings and relocate the bargainers in new topographic points so that prosaic can travel on the pavings. 10.2 Construct lasting shopping composite. Street sellers eviction from street should supply lasting concern topographic points for them. Therefore, it is the Government s responsibility to give them the protection and security in every possible ways. The object is building of new trade composites for sellers, protect the ego employees public assistance and give them a bright hereafter. 10.3 Business Licenses After replace the concern topographic points should present the new licence system for them. It can be done by local degree or cardinal degree. The local governments did nt bear down revenue enhancement from street sellers because deficiency of responsible for sellers. But after implementing these policies by governments can be charge revenue enhancement from sellers. 11. CONCLUTION Street peddling in most urban countries is non wholly illegal and sellers can provide their trade on the pavings. On closer expression can happen that their destiny is no different from street sellers in Bangladesh and Singapore. Despite deriving some legal acknowledgment, sellers are evicted if the municipal council feels that they cause jobs to the general populace. In most instances in the past evicted sellers are non provided surrogate sites. In sing as decision should supply by local governments or authorities alternate topographic points for sellers to make their concern. Implementing eviction of sellers in the roads can be enjoyed with followerss. Individual freedom of walkers Individual freedom of all the walkers is increased with free walk through the streets. Therefore all will wish the thought of clear pavings with sufficient infinite for walking. Thus the thought of uncluttering the pavings will bask the support of the huge bulk of people. Slum inhabitants In Colombo around 1000 estates of premier land are being usage by slum inhabitants. After implementing policy sing sellers most of these lands besides can take under control of local governments or authorities. By utilizing these lands can present new plans to increase the economical growing of the state. Successful ego employed individuals Because of building of new shopping composite for these sellers it will be utile to bring forth a successful ego employed and create professional work force in the field. Making new employment chances both in the Government and Private sector would non be plenty to cut down unemployment wholly and that advancing self employment avenues would be an of import portion in work outing the unemployment job in the state. Traffic congestion After implementing eviction policy of sellers in the pavings it will be helpful to cut down route traffic besides. The roads in Sri Lanka are non wide. But after eviction of sellers on the paving the bing roads will be plenty to cut down traffic congestion on the roads. Foreign investing Eviction of street sellers in capital metropolis will be helpful for reconstructing the Colombo metropolis as a modern metropolis in line with the bustling capitals of Asia.

Fast Spread of Vulgarity through the Internet into the Innocent Minds Assignment

Fast Spread of Vulgarity through the Internet into the Innocent Minds of the Adolescents - Assignment Example The people obtain a study guide, health and fitness tips, devise, share and revise business plans, and minutely observe the changes taking place within their social and natural environment. Hence, from getting information related to personal, domestic, corporate and amusement activities to chatting with the distant friends, and from reading articles of one’s own choice and interest to watching the latest models of automobiles, cell-phones, clothes and furniture are sought out from the internet. Moreover, the scholars, researchers, writers, poets, scientists, architects, lawyers, and intellectuals also have obtained the opportunity of getting and sending material related to their profession and interest by using the same platform. Thus, the internet has got the status of an inevitable product that fascinates and satisfies the individuals belonging to every age group, socioeconomic status, gender, ethnic-racial group and profession. Somehow, instead of taking positive and constr uctive benefit out of this great invention, the nefarious people have included and inserted pornography and filthy material challenging the very moral values, ethics and decency have been followed and observed by humanity for centuries; almost the same is the case with a mobile phone. Though the cell phone was simply invented to send and receive important information of very urgent matter, yet the people have started misusing it by spreading startling news and appalling issues, which should have no concern with the mobile phone. It is the need of the hour to take immediate steps to combat with the very threat in order to eradicate the fast spread of pornography. The authorities should apply blockages to all the sites that contain the words and addresses related to sex and nudity. There must be a ban on the development of the sites that are damaging the moral and ethical values of our society. Though pornography through the internet certainly affects all strata of society, yet it is the most fatal thing particularly for the adolescents, which are the future builders of our society and nation. The authorities should impose banishments on the recording and developing of nude movies so that the young generation could be protected from the mental and physical bankruptcy. The internet and communications regulatory authorities should take urgent steps to prohibit the selling of pornographic material, including video films, CDs, cassettes, books and periodicals, watching of which is swiftly and constantly making the youth the addict of sexual activities, deviant behavior and perversion. The age of puberty and majority for purchasing tobacco, wine, liquor, sex enhancing pills and condoms as well as for joining and attending the clubs should be declared to be 21 years, instead of 18 years, so that sexual excesses and perversions could be mitigated to a great extent. The reports reveal that the grandfathers, uncles, neighbors and stepfathers are involved into forced sex and rape with the minor girls and even boys, which not only are destroying the very fabrics of family and blood relations but are also inviting the complete ruination of the young generation. The law enforcing agencies must announce severe punishments and sentences to the culprits too to save the innocent children from going astray as well as from becoming the victim of rape and incest.

Multicultueral issues Essay Example | Topics and Well Written Essays - 500 words

Multicultueral issues - Essay Example Why? What did you learn about yourself from the assessment on p. 228+ of the text – Four Building Blocks of Diversity-Conscious Leadership? The results of the self-assessment test revealed that I am culturally intelligent as most responses indicate one’s understanding of meeting people from diverse cultural backgrounds. There is therefore strengths in the areas of understanding diversity in culture from the experiences in previous travels in different countries. I met many people while studying in the USA. Among my friends are people with Eastern Europe, Asian, Hispanic backgrounds. I understand that different cultures have different ways of doing things or saying something, and I respect this. I am therefore satisfied with generating a high ranking for my CQ since it is an indicator of greater understanding, awareness, and skills in communicating, both verbally and non-verbally, with people from various cultural backgrounds. Finally, I learned that the four building blocks of diversity-consciousness leadership are understanding, awareness, skills, and commitment; where I have strengths in all three: understandin g, awareness and skills and would need to develop the building block on commitment ensure being a more diversity-conscious leader. In Chapter 1, my knowledge on the topic of diversity was significantly enhanced as it discussed topics that range from diversity, culture, diversity consciousness, and presented a number of different reactions to our changing cultural landscape. As such, my appreciation for different perspectives, preferences, and points of views of people from diverse walks of life was strengthened. I learned to deepen my consciousness in terms of disputing identified myths in diversity and in ways to assimilate in a new culture to prevent conflicts and to enhance communication and interpersonal relationships. 4. Based on what you

Indonesian Political History Research Paper Example | Topics and Well Written Essays - 1000 words

Indonesian Political History - Research Paper Example An armed struggle followed between the Dutch and the largely Japanese-trained Indonesians, which culminated in the Netherlands’ recognition of Indonesian independence in 1949, after much loss of lives on both sides. 2. Japanese interests in Indonesia were closely linked to Japan’s colonial ambitions in Asia. It sought to establish itself as the biggest power in Asia after having achieved many victories, on the economic front and on the warfront. Japan also intended to gain an upper hand in the volatile situation that the Second World War presented. They sought to take over the reins of power in Indonesia from the Dutch. They were widely perceived to have dented the power and pride of the white western man and were thus welcomed in many Asian countries struggling under the yoke of colonialism. One of Japan’s main professed objectives in Indonesia was to end the system of administration that was based heavily on race. The objectives of the Japanese were not very di fferent from the Dutch and this can be inferred from the imperialist measures that they undertook while in power. 3. Japanese policies towards Islam in Indonesia were the opposite of those that were followed by the Dutch. While the Dutch believed in imposing restrictions on the practice of Islam through the use of force, the Japanese administration was able to harness the energy of Islamic institutions so as to provide itself with support during the Second World War. Their choice of a course of action was also influenced by the lack of resources available to pursue any alternative strategy. The War had drained tem of the power to pursue any policy that was based on the use of force. Japanese policies were aimed at enabling Islamic structures to be centres of mobilization for the cause of the War and the nation. 4. While a majority of the Indonesian population is Muslim, the constitution does not grant a pre-eminent position to Islam. Based on the principle of Pancasila, the Indonesi an constitution provides its citizens with the freedom to practice whichever religion they choose. The first president of Indonesia, Sukarno, was fearful of the secessionist impulses that may have arisen had Islam been declared the state religion. While there were uprisings for the cause of the inclusion of Islam as the state religion, they were defeated with the defeat that the first elections in Indonesian handed out to parties that were based on the principle of Islamic nationalism. Later on, Sukarno, the second premier of the nation, showed great inclination to grant Islam a prominent position within the constitution but failed. As a result, the Indonesian constitution does not grant any special status to Islam. 5. The establishment of a secular constitution received a mixed response from the Indonesian public. While there were protests demanding the inclusion of Islam within the constitution as the state religion, they were largely unsuccessful owing to the lack of large number s to support the movement. The period of Sukarno’s reign saw a secular government because of the response that the Indonesian public gave to political parties with Islamic nationalism as its main agenda. These parties were able to get only a small portion of the total votes in the first Indonesian elections, signaling the Indonesian public’s aversion to the rise of Islamic politics. Even though Sukarno, during his tenure, tried to appease Muslim powers, the rise

IMC Plan For Milk Management Essay

IMC Plan For Milk Management Essay This project is about the IMC used by the Milk company. It includes the all the promotional tools used by the company for marketing communication. In this we are using different sales and promotion techniques for the sale of our company milk and building a strong image of our company product in the minds of our customers. Special kinds of price discounts , samples are given to the customers and traders for the strong positioning of our product in the market. The name of milk product is the pure milk, and the tagline of our milk product is ‘the real milk of India.† The main objective of our company is to provide better quality to our customers as compared to our competitors and building a good image of our product in the minds of the customers. By providing a better quantity to our customers our company will generate a revenues, which our company would further invest for increasing our product line. In this we it is discussed that what are the different kinds of four Ps of our company . What is the Price of our milk , What are the different kinds of promotional tools used by our company for the sale of our product . Different kinds of strategy are used by our company for increasing revenues from our milk product. At the end estimation of budget is done for knowing the expected expense done by the company for our milk product. INTRODUCTION TO MARKETING UNDERSTANDING MARKETING- Before we begin discussing marketing communication, We must take a moment to understand its higher order discipline ,viz, marketing. Marketing is a composite of many activities related to customers need fulfillment and satisfaction. Marketing includes many tasks right from identifying consumers needs and wants to fulfilling them. DEFINITION OF MARKETING- The American Marketing Association defines marketing as the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchange that satisfy individual and organizational objectives. For marketing to be effective ,it requires successful coordination of all these activities at different levels in the organization. THE MARKETING MIX Various maketing activities can be classified into four general categories,viz,Product, Price, Place( distribution ) and promotion, which are populary known as the 4Ps of marketing or marketing mix. PRODUCT- This includes all the activities related to the conception and planning of actual product that fulfills consumers needs and wants, i.e, decisions regarding product quality , designs, features , sizes, varieties, brand name, warranty, gurantee and other services. In this project the product is milk. The name of our company is the PURE MILK .Milk is provided in different packages of different sizes i.e,1 kg and half Kg packets. Pice of is 28 Rs and Half Kg product is Rs14. PRICE- This area deals with activities related to setting the price for the product. Decisions regarding retail and wholesale prices, margins of channel members, discounts and allowances, credit terms, payment period , etc. are the part of pricing function of marketing mix. The 1 kg of milk Packet is of Rs. 28 and Half Kg is of Rs 14. PLACE- Placement or distribution refers to all activities involved in getting the product to the final consumers. Decisions under this â€Å"P† relates to the distribution channels, market coverage, locations , inventory, transportation, etc. The main target market of our milk product is the PUNJAB STATE. As the people of Punjab are very health conscious and believe in better quality , So, our companies main target market is the population of Punjab. Our company would sell our milk product to all the retail outlets, Sweet shops, Dairy shops, in all over the Punjab. PROMOTION- Promotion refers to all the activities concerned with informing consumers about an organizations offering , persuading them to buy it, and reminding them it from time to time. Activities like advertising, sales promotion, directing, direct marketing, public relations, personal selling and other conventional media to comprise the â€Å"P† of operations. In promotion of our milk product we will use different kinds of promotional activities like advertising, direct marketing to the consumers and retail outlets. UNDERSTANDING MARKETING COMMUNICATION(PROMOTION) It involves all the activities concerned with effectively communicating Product information to select target audiences. A target audience is a group of consumers to whom marketing communication messages is directed. The prime purpose of communication is congnitive, affective or behavioural response, whatever that desired response may be. In other words, the communicator might want to imprint something in consumers mind(cognitive response), change in attitude(affective response) or get the consumer to act (behavioral response). ADVERTISEMENT OF MILK COMPANY (PURE MILK) The word advertising is derived from its Latin root ‘ad verter† Which means ‘to turn towards† or â€Å"to attract attention to†. DEFINITION OF ADVERTISEMENT- Advertisement is the any paid form of non- personal presentation and promotion of ideas or products by an identified sponser. The main objective of advertisement can be categorized based on whether their goal is to- Inform Persuade Remind Reinforce In our company of milk product , we can use the Brand Building advertising that focus on creating product awareness and brand building image.It is strategic and hence relatively long term in nature. We use the tagline â€Å"pure milk†, â€Å"the real milk of India†. Retail advertisement can also be used by the retailers on the local scale.It is aimed at building store traffic, creating a distinctive image for the store and more often than not, at triggers sales in short run. Retail advertisement is more informational, giving details about the outlets and its offerings. E.G The retail outlets where we sell our milk would put down small notice on their blackboards about our product i.e , it is available there , its prices, it will help in attracting more and more customers. DIRECT MARKETING- We will sell our milk also through direct marketing. Direct marketing is a interactive system of marketing which use one or more advertisement media to effect a measurable response or transaction at any location. The advantage of direct marketing is that in results in quicker sales, better targeting and relationship building and less competition and from this we will come ,more close to our customers. In this case we will come more close to our customers and will get the perception of the customers towards our product. TELEVISIONS- Our company will make a advertisement of our company milk product and telecast it on the T.V. Special kind of creative advertisement is made by the company for creating interest of the customers towards our milk product. The main aim of our television advertisement to aware people about our milk product. INTERNET—As we know in today scenario, Internet is having a special place in the minds of the people. Our company Will also make Our website from which the interested people will get the important information about our product and about the product benefits and quality. The main benefit of Internet communication is that it is directed directly towards the target market . The customers who are interested will easily go through our website and get knowledge about our product. It is totally personalized and up to date mechanism for attracting customers towards our company. Through it customers will also give their experiences and suggestions for our milk product. DIFFERENT KINDS OF SALES AND PROMOTIONS USED BY THE COMPANY DEFINITION OF SALES AND PROMOTION ‘Sales promotion consist of a diverse collection of incentives tools, mostly short term , designed to stimulate quicker and greater purchase of a particular product or services by the consumers or the trade.† Types of sales promotion used by our company- Our company will used different type of sales promotion activities for increasing sales of our product and awaring the customers towards our project.Consumer promotions are those that are directed to the consumers. The objective of consumer promotion is to offer the consumers some added benefit to entice him to buy the product.Ths is normally done in addition to the advertisement. Whereas advertising has a long run effect on the purhase behaviour , connumers promotion have more of a short term effect. SAMPLING- This form of promotion ifs found to be especially useful when one is introducing a product for the first time. Our company will also gives sample to the target customers for checking out their reactions towards our product The samples are either distributed at the retail outlets and residences of the final customers.Our company also request the consumers to fill up a questionnaire after the sample is used and thus are able to get feedback about our product that whether the customers like it or not. But the sampling is however one of the most expensive method of consumer promotion and there is no gurantee that the customers will actually go and buy the sale pack of our product. PRICE OFF This is essentially offers the consumers the product at less than the marked maximum retail price. The purpose of this is to induce the consumer to try our milk product immediately. QUANTITY DEALS- In the quantity deals , our company may provide more quantity in a same price for attracting the customers towards our product. Like our company would increase the quantity at the underlying price of our product. This will helps us in attracting more and more customers towards our milk product. DISCOUNTS- Our company will give discounts to our customers. Like if The customers buy four -five liter milk or more than it or milk in a bulk , we will give them discounts. OUT PRODUCED GIFTS- In this case the gift item is attached to the product from outside. This will attract customers towards our product. Like we will give ONE PLASTIC GLASS free with every 1litre milk packet for attracting customers or increasing our sales. CONSUMERS CONTEST- These are run to create an excitement amongst the target segment. Contest are normally advertised extensively and test more often than not the knowledge of the consumer on the product or some other skills. We will involve the completion of a sentence , which may say that â€Å"I LIKE A PURE MILK BECAUSE OF -â€Å". Prizes for this contest would be very excited for creating interest of the consumers towards it. Different cash prizes, travel allowances will be given to the winners. TRADE PROMOTIONS- Trade promotions are those that are run to elict a better and quicker response from the trade. These can be done when introducing a new product to ensure enhanced stock preceeding a good season , or block a competitor. Trade promotions are normally part of of push strategy , the assumptions here are being that if the trader has a excess stocks bought trade scheme he will be motivated to push the product in order to recover his investment as soon as possible . There are several tools for trade promotions DEALERS GIFTS- For the sake of building a strong image in the minds of the dealers our company will also provide different kinds of dealers gifts and rewards so that they feel motivated and do more hard work for increasing sale of our milk product . If we provide gifts and rewards to our dealers they feel that our company is taking care of them and they are having a great position in our company. Different kinds of travel allowances , gifts, rewards are provided by our company. Special kinds of refrigerator are to be provided by the company for preservation of milk .On the special events like on new year, Diwali, gifts are given to the traders for getting them loyal to our product. DEALER CONTEST- Dealer contest are organized by our company for changing our traders as a loyal traders of the company and motivating them. Special kinds of rewards , gifts are given by the company for the winners. POINT OF SALE MATERIALS- Our company should also provide point of sale material to our dealers and traders. Special kinds of refrigerators, boxes are provided by our company for the better preservation of our milk product in the retail stores, dairy shops and sweet shops. SHOP BOARD PAINTINGS- Special kinds of hoardings, sign boards are fixed on outside and inside the shops, retail stores, dairy shops, sweet shops for attracting more and more customers and providing information to the customers that the product is provided by this particular shop. DEALERS DISCOUNTS —For making our traders more loyal to our company special discounts are arranged by our company. The traders who will purchase our milk product in the bulk or in a continous manner , special discounts are provided by the company to them by the company. DEALERS MEET- Special meetings are arranged by the company for doing meeting with the dealers, traders as they are more closed to the customers and they are having more information about the need, wants of the customers. The meetings are organized after every one and two months for meeting more information about our product and customer perception about our product. INTRODUCING NEW TASTE OF MILK PUREMILK(â€Å"THE REAL MILK OFINDIA†) MADE IN INDIA Manufactured BY- Pure Dairy Milk Company MUMBAI Phone No-12345678 THE IMC PLANNING PROCESS Marketing communication is one of the four tools of marketing mix. Hence, it is based on the strategic laid down in the marketing plan, which in turn is derived from overall business plan. Strategic planning is the process of devising a plan of action for meeting an organization goals with its limited resources and in the wake of varying market conditions. Strategy is allowed an organization to focus on limited sources on the best available opportunities, thereby achieving sales, profits and competitive advantage growth and a sustainable competitive advantage. There are three primary components of a strategic plan- OBJECTIVES- What a company wants to achieve. Objective dictate the course of action to be taken. E.G The main objective of our company is to provide better services to the customers. Our main target market is the retails shops, sweetshops, and dairy shops are there in the Punjab. STRATEGY—A long term plan of action designed to achieve the objectives. The strategy of our company is to expand the market in rural villages and also increase the customers. TACTICS- Immediate actions with resources at hand, short-term isolated events to take advantage of opportunities at hand. E.G— Company will reduce its prices as compared to others competitors. Like the selling price of 1 Kg Milk Product is Rs 24 and Half Kg milk product is Rs. 12. The current price of milk of our competitors are 1 Kg is of Rs 28 and half Kg packet is Rs 14. Our company will also provide discounts to the retailers ,wholesalers if they purchase our product continuously or in the bulk. THE MARKETING PLAN The IMC Planning process begins with the review of marketing plan. A marketing plan is a written document that details the marketing objectives, strategies and tactics foe an organization, product or brand, and guides the marketing efforts. It is based on an in depth understanding of the firms internal and external environment- the industry, the competition, the product current positioning , its customers, etc. THE IMC PLAN- Following are the steps involved in the IMC planning process. SUITATIONAL ANAYSIS- Like the marketing plan , the promotional plan also begins with an analysis of factors that are relevant to Promotional suitation. PAST PROMOTIONAL SITUATION- Review of campaign including their objectives , audiences, strategies, tools, media, and budgets. PRODUCT SITUATION- Our company will analyse that what are products which are present in our product category. Assessment of product benefits, quality, packaging, price, image, availability, features and unique selling points. Like our product is the milk our company is providing better quality milk to our customers as compared to our competitors. Price of product is that 1litre milk packet is of Rs 28 and Half Kg is of Rs 14. Avalibility- Our milk product is available at all the sweet shops, dairy shops and all the retail stores, which are having conditions for protection of milk. IMAGE- Our company have to made a unique image in the minds of our customers. So for this we have to chose features of our product so that our customers would easily remember our product. The mane of our milk product is â€Å"PURE MILK† AND THE TAGLINE OF OUR PRODUCT IS â€Å"THE REAL MILK OF INDIA AUDIENCE SITUATION- An analysis of audience of promotion buyers, influncers, decisions makers their demographic profile and psycographic profiles, behavioural patterns and life styles, factors influencing their products purchase decisions , buying patterns. COMPETITIVE SITUATION- Promotional strategies adopted by direct and indirect competitiors. In our product our main competitors are the other milk companies like Verka, Amul. Through tjis we would analyse that what is the position of our competitors in the market, what are their strengths, weakness, their product, price etc. Regulatory situation- Regulatory authorities governing the product category and media , and rules and regulations of the government which our company has to follow. Like our company has to see that what are the factors which we have to follow for sale of our milk product in the market. Whether we have the get license from the government and have to registered our company to them. Following are the some common area of analysis. A well-known practice for analyzing and summarizing the suitation is called SWOT analysis. STRENGTH Demand profile Absolutely optimistic demand Margins- Quite reasonable, even or packed liquid milk. Flexibilty of Product mix- Tremendous with balancing equipments. Availability of raw material- Abundant more than 80% of the milk products are flowing from the unorganized sector.which requires proper channelisation. Technical margins- Professionally trained -technical human resource manpower is built in our company. WEAKNESS PERISHABILITY- The main weakness of our milk product is its persihability. Special Conditions are required so that our milk cannot get spoiled. Pasteurization has overcome this weakness partially. Surely many new process will follow to improve milk quality and for extending its shelf life. LACK OF CONTROL OVER YIELD- Theortically, there is a little control over the milk yield. However , increased awareness of developments like embryo transplant, artifical insemination and properly managed animal husbandry practices coupled with the higher income to rural milk producers should automatically lead to improve in milk yield. LOGISTICS OF PROCUREMENTS- Because of bad roads and inadequate transportation facility make milk procurement problematic. But overall economic improvement in India, will lead to the improvement in these logistic problems. PROBLEMATIC DISTRIBUTIONS- All is not well with the distribution. There is a need of emergence of a cold chain linking the producer to refrigerator at the consumers home. COMPETITION- Now a days competition is very hard in every field. Our milk company may also face competition because of new entrants in the market.Because of huge competition the market is large is enough for us to carve out their niche market.We will overcome our competitors if we provide better services to our customer than our competitors. OPPTURNITIES FOR OUR COMPANY Failures is never ending final and success never ending VALUE ADDITION- We will add value to our milk products so that customers would buy product and will attract towards our product. Our company will add value added products like shikhand,ice-cream, paneer, khoa, flavoured milk, dairy sweets,etc, this will lead to a greater presence and flexibility in the market place along with oppturnities in the field of brand building. Addition of cultural products like yoghurt and cheese tends to furthet strength both in term of utisation of resouces and presence in the market place. A lateral view opens up oppturnities in milk proteins through casein, caseinates and other dietary products, further opening up . Export Oppturnities—If our product would get position in the market we will expand our market in the foreign countries also. Export oppturnities would be seen for increasing our customers.Our company would generate export potentials like various companies i.s- Amul is expoting their products in foreign countries like Bangladesh, Sri Lanka. Yet another aspect can be addition of infants foods,geriatric fods and nutritional THREATS Milk VENDORS- Today the milk vendors in the unorganized sector are occupying the pride , the place in the industry . Organised discrimination of information about the harm that they are doing to producers and consumers should see steady decline in their importance. Delicensing in the Indian Dairy Industry has been attracting a large number of entrepreneurs . But the success of them depends on the factor such as efficient economic facilities and innovation in the market place. DETERMINE THE PROBLEM OR OPPTURNITIES- The suitation analysis done in step 1 helps us to identify problems or oppturnities concerning communications. IMC plans can solve problems like awareness or knowledge, negative attitude, misconception about our product .I n this case we have to sell our milk product to the customers or have to aware the customers towards our product. DETERMINE COMMUNICATION OBJECTIVES- Communication objectives flow marketing objectives. Our company will use different communication media for increasing the awareness of our customers towards our product. Like we can use T.V, radio, print media, hoardings, bill board to aware customers towards our product. The main objective of our different kind of communication media is same- To create awareness of our milk product To increase sale of ur milk product To build a good image of our product in minds of the customers. To provide better qualities to our customers. DETERMINE THE BUDGET After setting the communication objectives, our company has to estimate how much we are willing to spend on the promotional activities. The company has to consider various issues like how much the programme will it cost, how much it can afford how much competitors are spending. Our company can make the budget by analyzing the sales expense or estimating sales in the one territory. The Steps involved in the estimating the budget is as follows. PRODUCT TARGET-The first step in the analysing the budget is to analsye the target market that where we have to sell our product and at which region. Like our company is targeting the State Punjab . Our main target market is the sweet shops, dairy milk shops, retailers of the punjab and population of the Punjab. We have to sell our milk product there so that it would reach to all our customers. Special trade discounts, special offering are provided by our company to our traders, retailers so that feel motivated and helps us in creating awarness our product towards our product. Like special kinds of refigerators and other rewards are given by our company to the retailers, dairy milk shops and sweet shops for preserving our milk . SALES BUDGET OF OUR PRODUCT For getting information about our sale expenese, we estimate the expense occur by our company for selling it in the one small town , Dasuya. For selling our product in the Dasuya city we recruit five sales persons. There name are as follows- Mr. Sohan singh 2Mr. Mandeep Singh Mr. Akash Kumar Mr. Ram Kapoor Mr . Yashdeed We are sending our five people in different regions of Dasuya City.Like one in North Zone, One in south zone , One in East Zone, one in west zone. And one in central zone. The main benefit of sales target is Inreasing market coverage because sales persons are more close to their customers.They know where they have to go , who are their customers, how they have to communicate with their customers. It also controls selling expense and time because sales persons have to know where they have to go and at what time. Wstage of time and mone should be eliminated by this sales territory medium. It will helps in enabling better evaluation of sales force performance. It will customer relationships. Because customers feels that they are more close t company and company is providing better services to them. It helps in increasing sales and increasing profits and revenues of the company. MANAGEMENT OF TERRITORIAL COVERAGE In the travel plan of our company customers we will do sheduling of our sales persons in a straight line manner, because through it all the sales persons start their daily schedule from the headoffice from their they get the information about their daily schedule and went to their assigned places. TIME MANAGEMENT TOOLS- The timing of our sales persons starts from the morning at 9:00 A. M. In the morning they have to come to the office for betting their daily schedule . At 10: 00 A.M they have to start their daily schedule and had to go their assigned places. In the evening at 5:00 P.M they have to get back in the office and had to report the headoffice about their daily schedule , how was their day and how was their experience of the whole day. At 2:00 clock, they are having their lunch for one hour. ESTIMATION OF THE BUDGET ON THE BASIS OF EXPENSE DONE ON ONE TERRITORY Salary of one sales persons in 1 month- Rs.15000 Salary of 5 sales persons- 150000 into 5= Rs 75000 Telephones charges- 1000into 5= Rs 5000 Vehicles Charges 1000 into5 Rs 5000 Daily meals charges-1000 into5= Rs 5000 Advertisement expense on T.V = Rs 90,000 Expense on print media and other Rs. 3,00,000 Medias like radio, internet= Raw materials Expenses = Rs. 5,00,00 Other Miscellaneous expenses= Rs .15,00,000 Total expense = Rs. 24,95,000 IMPEMENTATION OF THE PLAN- After making all this IMC plan we will Implement our planning for getting results and introducing our product in the market. Different kinds of communication tools are used by our company , for getting revenues and building a strong image of our product in the market. MONITOR/EVALUTION OF PERFORMANCE- After implementing, the whole IMC plan, we will evaluate our company performance to measure the expected results with the actual result and find whether our company IMC plan was able to build a strong image of our product. Different kinds of surveys, are conducted by our expertise to check the process of our IMC and monitoring the impact of IMC on the market and consumers mind. CONCLUSION From all the above information it is cleared that IMC is a very important aspect in introducing our product in the market and getting a strong position for our product. The tools of IMC like advertisements, direct marketing are helpful for our company for establishing a strong position in the minds of the customers and IMC provide assistance for the company for achieving their goals and objectives. These are the ways for fulfilling our objectives and provides us a path for fulfilling our objectives. By choosing different types of tools we convince our customers and attract our consumers towards our product a, and as a result of which we generate lots of revenues. BIBLOGRAPHY- http:/marketing about.com/ad/marketing glossary www the free dictionary.com/milk. www scrub com/doc/17660303/nestle-imc -plan. http freedictionary.com/milk/4540. www.imcplanning.comp.india.com www//marketing.about.comp//marketingglosary//imc.htm www.exampleessay.com.html drypen.in//salespromotion//sale tech.com BOOEK REFERRED- Sales And Promotion

Alan Greenspan :: Essays Papers

Alan Greenspan Since Alan Greenspan became chairman of the FED, the country's economy has reflected many positive results. He has done a terrific job. Allan is a very bright man who is always thinking of ways to prevent problems before they happen in the economic sector of the nation. All economists have been very content with his job just until now. In a recent Time magazine article called Is That Really You, Allan?disapproval about some new rules that this man has suggested for the economy have been highly critized. The first new rule that Alan proposed was to keep down with producivity. In the article he responds to this new rule by saying that too much efficiency pushes demand and becomes inflationary. This meaning that too much is produced and stock prices are getting higher. When this happens people begin to feel very wealthy and start to buy and buy like crazy. This is something that can cause major inflation in a future. Alan's second rule is to keep stock market prices not rising more than 5% to 6%. Greenspan comments that this has to be done because shares should rise only as fast as the rest of the economy. These two new rules proposed by Alan are mainly to protect the country from inflation and many economists and other people don't understand it. The article also reflects that many people think that Alan is doing the wrong thing. This is mainly because they are not getting the economic benefits they wish and are not thinking about the country's economic future. A very clear example is given in this article as well. The chief economist of the Deutsche Bank, Edward Yardeni states that, "If the wealth effect continues to boost demand, then why can't productivity continue to boost supply?" I really think that this comment was really said in an angry and ambitious way. This is an economist of a bank and should really try to understand that what Alan is trying to do is right. I also think this man is seeking only his own benefits. The chairman's decisions have brought many investors to worry. But just as Edward Yardeni, all these people are only thinking about the harm these rules will bring to their own selves. They are not aware that what Alan is doing is taking precautions so inflation will not invade the economy in the coming years.