A Comparison Primark Vs Woolworths Marketing Essay

A Comparison Primark Vs Woolworths Marketing Essay In this report, we aim to compare and contrast the strategic planning and moves of two retail giants- Primark from Ireland and Woolworths from United Kingdom. Since both deal in the same domain and merchandise, their operation, processes and strategies provide a solid and a relevant ground for conducting strategic management studies. This will help in not only applying the theoretical concepts to some practical entity, but also in honing the skills to adopt a visionary outlook to perform future strategic planning. An overview of Primark History- Primark Stores Ltd. is a clothing retail giant with its headquarters based in Dublin, Ireland (34 stores). Its operations extend to Netherlands (1 store), Spain (8 stores), Germany (2 stores), United Kingdom (125 stores) and Portugal. Primark trades under the name of Penneys in Ireland and the entire chain is an ancillary of Associated British Foods. Products- Primark operates majorly as a clothing retailer with apparels and garments for eve ry age, size and group. Being a subsidiary, its merchandise id specifically built and not sold at other retail counters. As such, it has been able to create a brand of its own in apparels and clothing items. Its brands include women wear, girls wear, footwear, baby wear, menswear- both formal and casual, clothing accessories, cosmetics, young and old boys wear, lingerie, cheap items, luggage, home items, night wear and beach wear also. In a nutshell, you can find garments and clothes for almost any occasion or moment. Departments- as a logical move, since Primark deals in such a huge variety of merchandise, it has different departments in place, all under separate supervision which shows the clarity of its strategy and controlling function. The departments in Primark Stores Ltd. are health and beauty, hosiery, footwear, home ware, gift wear, menswear, children wear, accessories, women wear and nightwear. In all, there is a separate department handling an individual set of apparels. Evolution- originally Primark was established as a clothing store by Arthur Ryan and Micaela Mitchell in 1969. With piling success in apparel business, registering huge profits and elated at elevated gross income levels, both the partners decided to expand and open up new stores in local and regional areas. The success mantra of Primark is catering to the budget end of the market segment. Their strategy is to provide fashion clothing at reasonable prices. Their apparel designs are simple, made on simple fabric but are branded as of high quality and to fashion conscious young individuals below the age of 35. Recognition- Primark has been ranked as the second largest clothing retailer by TNS in terms of sales volume and has also received the â€Å"Best Value High Street Fashion† by GMTV. Primark’s business structure and management Primark’s business structure embarks not only upon clothing but other apparel and clothing accessories, which in a sense adds on to the diversity of the retail store. Its store operations are simply and efficiently managed by a dedicated team of professionals. Each store is managed by a manager to control and oversee the business operations. There are different levels of hierarchy within store management where big stores have managers and small or medium ones have deputy or assistant manager. There are separate sales floor officers for looking after cashiers, customer’s desks and support teams.

Reading Summary Essay Example | Topics and Well Written Essays - 1500 words

Reading Summary - Essay Example It was thereby specifically identified that Thomas Cook had envisioned to take this remarkable opportunity to market visiting these battlefields in 1919, as advertised in the Traveller’s Gazette. As reported, two forms of travel were initially offered: (1) the first class luxury travel and (2) a more popular travel by motor car from Paris. Excerpts of descriptions of these battlefields were cited to provide the readers with the overview on how these were promoted through the Traveller’s Gazette. Facts were likewise provided in the rates for luxury travel, as well as scheduled departures for the battlefield tours during those times. Likewise, rates and schedules were also revealed for the popular travel tours which initially lasted for about one-week. Overall, the article was successful in indicating that even events related to deaths of loved ones through their bravery and courage in battlefields have been strategically capitalized to spur growth in tourism. Summary: â €Å"A New Way of Thinking About Tourism† The article entitled â€Å"A New Way of Thinking About Tourism† discussed the innovative point of view that classifies tourism as mobile and highly connected to people’s daily activities. ... The author rationalized that the focus on mobility naturally emerged with the onset of the telecommunications developments in recent times. The effect of the cited space-time compressions enabled immediate access to places and locations with speed that spans across distance in shorter time frames. As emphasized, readers were illumined on the possibility of thinking about tourism through a leisure mobility spectrum which was apparently described as a day’s activity could include visiting tourist spots, hotels, and other tourist events and be able to access or return to one’s domicile within a day’s frame. The thrust of tourism and mobility is to integrate and connect events usually associated with tourism to other social activities, which are seen as connected, rather than distinct, separate or distant. The recent developments in transport, technology, communications, and opportunities to span across borders of time and space were noted to be instrumental for the emergence of mobility in tourism. Summary: â€Å"Get Ahead: why travel and tourism is the sector to be in† Recent trends on the global market see the travel and tourism industry as one among those with vast growth potentials. In the article entitled â€Å"Get Ahead: why travel and tourism is the sector to be in† written by Jesse Whittock and published online in the Travel Trade Gazette on November 28, 2012. Sourcing the information from the chief executive of People 1st’s travel and tourism, hospitality and passenger travel sector skills council, Brian Wisdom, it was revealed that despite the economic gloom, this particular sector remains robust with statistics that back up the optimistic trend.

Environmental Toxicology. Homework 6 Essay Example | Topics and Well Written Essays - 250 words

Environmental Toxicology. Homework 6 - Essay Example 36 Bioassessibility refers to the amount of a pollutant that can be dissolved by the digestive fluids. Lead enters the body through either ingestion or inhalation. As much as it can be eliminated, continuous exposure leads to accumulation as well as intoxication. Analysis of waste materials indicates that 40% of lead was present as cerrussite (Brack, 2011). Cerrussite is a highly bio accessible lead-carrying molecule. However, 65% of lead also exists in the waste in a bio accessible form (Brack, 2011). This shows that lead which does not exist as cerrussite is also high bio accessible. Lead bearing minerals such as sulfur and oxygen make it more bio accessible. Presence of these stable minerals is evident in the stomach and the intestinal phase. The higher the residence of the lead in the gut the higher the bio accessibility. 13. Briefly describe the chemical and biological processes by which mercury from a coal-fired power plant enters a lake and makes it way to humans through fish caught and consumed by a fisherman or fisherwoman. Coal fired power plants emit mercury, which accumulates as sediments. Sulfur reducing bacteria then converts the mercury into methyl mercury. The sediments are then passed into water bodies and into the systems of fishes. Mercury is bio accumulative and hence it is retained in the bodies of the fish. There is a high bio concentration of methyl mercury in these aquatic organisms (Brack, 2011). Fishermen catch the fish and as they consume them, methyl mercury is passed on to